Privacy Policy
At Acasa London we understand the importance of your privacy and take great care to ensure that your personal information and data is protected. Please be assured that your personal information and data will only be used in accordance with this Privacy Statement. We may update this policy from time to time so please check back on this page to ensure that you are happy with any changes.
This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from Acasa London. When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
PERSONAL INFORMATION WE COLLECT
When you visit the Acasa London website (the 'Site'), we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are small data files that are placed on your device or computer and often include an anonymous unique identifier. Their job is to hold any relevant bits of information that will personalise and improve your ‘online experience’. For example, saving items in your basket for future visits or saving your most recently viewed items. We use cookies sensitively to help us make your experience shopping with us more personal and run more smoothly. You can opt out of sharing cookies with us whenever you like. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
- Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you, screen our orders for potential risk or fraud and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site as well as to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive or to otherwise protect our rights.
As described above, and with permission from you we will use your Personal Information to provide you with Acasa London email updates or special promotions that we believe may be of interest to you. You can unsubscribe from these at any time by contacting us at enquiries@acasalondon.com. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Changes and clarifications will take effect as soon as they are posted on the website. Please feel free to contact is for more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at enquiries@acasalondon.com.